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Design And Construction Management Group, a leading construction company based in Delhi, India, partnered with Hype Origin, a renowned digital marketing agency, with the objective of optimizing their Google My Business page to drive more order calls. This case study delves into the strategies implemented by Hype Origin to improve local SEO for Design And Construction Management, ultimately resulting in increased visibility and higher conversion rates.
Design And Construction Management Group has been operating successfully in the construction industry for several years, delivering high-quality projects across Delhi. However, they faced challenges in leveraging their online presence effectively to generate more order calls. To address this issue, they sought the expertise of Hype origin to optimize their Google My Business page and enhance local visibility.
Hype Origin implemented a comprehensive strategy to optimize Design And Construction Management Group’s Google My Business page and enhance local visibility. The first step was to thoroughly optimize the GMB profile by ensuring accurate and consistent business information, crafting a compelling business description with relevant keywords, and showcasing high-quality images of completed projects. This helped attract the attention of potential clients searching for construction services in Delhi.
Optimizing Google My Business Profile
Hype Origin started by thoroughly optimizing Design And Construction Management Group’s Google My Business (GMB) profile. This involved:
Ensuring accurate and consistent business information, including name, address, and phone number (NAP).
Writing a compelling business description, incorporating relevant keywords, and highlighting key services.
Adding high-quality images showcasing completed projects to enhance visual appeal.
Local Keyword Research
To target the local audience effectively, Hype Origin conducted comprehensive keyword research. They identified high-volume, location-specific keywords related to design and construction management services in Delhi. These keywords were strategically integrated into the GMB profile, website content, and other online assets.
Website Optimization
Hype-origin optimized Design And Construction Management Group’s website to align with local SEO best practices. Key optimization strategies included:
Optimizing meta tags, headings, and content with targeted keywords.
Creating location-specific landing pages to improve local relevance.
Ensuring fast website loading speed and mobile responsiveness.
Local Citations and Directory Listings:
To strengthen the company’s online presence, Hype Origin created consistent and accurate local citations across reputable directories and online listings. They ensured that Design And Construction Management Group’s NAP details were uniform across various platforms, reinforcing credibility and local relevance.
The implementation of the local SEO strategies by Hype origin yielded impressive results for Design And Construction Management Group. The company experienced a substantial increase in local visibility, with their Google My Business (GMB) profile ranking higher in local search results.
Increased Local Visibility
After implementing the local SEO strategies, Design And Construction Management Group witnessed a significant improvement in local visibility. Their GMB profile started ranking higher in Google’s local search results, appearing prominently when users searched for relevant services in Delhi.
Increase in GMB profile impressions: +65%
Increase in GMB profile clicks: +42%
Boosted Order Calls
The optimized GMB profile and website attracted a higher volume of targeted traffic, leading to an increase in order calls. The clear CTAs and improved user experience on the website helped convert potential leads into paying clients.
Increase in monthly order calls:+27%
Enhanced Online Reputation
By actively managing customer reviews and responding promptly to queries, Design And Construction Management Group’s online reputation improved. Positive customer feedback and ratings played a crucial role in building trust and credibility among potential clients.
Average rating improvement on GMB: 4.5 stars to 4.9 stars
Design Deco
02 Feb 2020
Design And Construction
Jamshedpur, India
Through a holistic approach to local SEO, Hype Origin successfully optimized Design And Construction Management Group’s Google My Business page, resulting in increased local visibility and a surge in order calls. By leveraging targeted keywords, optimizing the website, and maintaining a positive online reputation, Design, And Construction Management Group achieved its goal of generating more business through local search. The partnership between Design And Construction Management Group and Hype Origin serves as a testament to the power of strategic digital marketing techniques in driving tangible results for businesses in the construction industry.
Hype Origin agency brings innovative thinking, adaptive methodology, strong ethics, and years of expertise to the digital marketing industry.
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At Hype Origin, we value our client’s feedback and take pride in delivering exceptional services. We believe that their opinions matter, and we strive to use their feedback to improve our offerings continually.
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The web design and development team worked collaboratively to create a beautiful website. Highly recommended!
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Their research of what relevant keywords are most advantageous to target a particular market or location is great
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After struggling for years to get our website noticed by search engines, we decided to try an SEO service. It was the best decision we ever made!
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The Hype Origin helped us attract more leads and increased our website traffic. Very satisfied with the results.