Best Lead Generation Strategies for Real Estate Agents
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October 11, 2022
Most people think that content marketing can’t work for them, but this couldn’t be further from the truth. Content marketing has been used by brands to grow and engage with customers, and in some cases, even make serious cash flow in unexpected ways. There are several success stories of brands using content to turn their company around, but here are the top five most unbelievable content marketing success stories of all time!
NurtureHealth, a medical device company, was struggling to find its marketing niche and was considering discontinuing its content marketing efforts when it finally found success. They took the time to research their target audience and discovered that they had been using the wrong topics in their blog posts. Instead of writing about things like the latest treatments or new products, they wrote blog posts that related to what mattered most to patients: lifestyle changes and health tips. By being specific with their topics, NurtureHealth was able to grow by 300% in just three months! The moral of this story is that it’s important not only to write about something but also to be very clear on who your target audience is so you can provide them with valuable information.
For those who are struggling with finding niches, you need to try an approach where you find niches that have low competition. This involves looking for keywords and phrases that are searched less often, but still, have the potential for success. It’s a bit of a gamble because you won’t know if the niche is popular until you start publishing content about it, but it’s worth taking a chance and trying this method.
Let’s take golf as an example. There are millions of web pages about golf with more than 100 million monthly searches. But there is also a very popular video game called Golf Story which has only 10 thousand monthly searches, meaning there is much less competition in this niche which can lead to great content marketing success stories!
Content marketing success is not an accident. It takes time, dedication, and resources to create a successful content marketing strategy. But what are the most important resources for content marketers? We’ve identified five that every marketer should have on their radar.
1) The right tools for the job: As with any profession, it’s imperative that you’re using the right tools to do your job well. That’s why we recommend investing in a great CMS like WordPress, which can help you keep your website up-to-date without having to spend hours editing HTML code or writing custom scripts from scratch.
When HubSpot set out to create a list of the top 100 marketing books of all time, they decided to take an unorthodox approach. They reached out to authors and publishers and asked them for their best recommendations for books about marketing. They then used social media channels like Twitter and Facebook to ask people what they thought were the best marketing books ever written. The result was a list that was created by more than 10,000 marketers, including bestselling authors such as Seth Godin and Daniel Pink.
Content marketing success is like a well-planned investment portfolio. You should invest in your idea and promote it consistently until you see a return. And when you do, reinvest in it again. It takes time and patience to succeed, but the payoff can be huge for companies that are willing to take the risk.
The Dove Evolution Campaign – Dove knew that its target audience was mothers with young children, so they put themselves in their shoes by interviewing moms and conducting focus groups. The result? A campaign that showed how much beauty can change people’s lives and make them feel confident enough to be themselves around others.
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